Churn APP summary

The Churn APP helps Telco operators being more efficient on retention of potential churners. We can be much more efficient on the retention using prediction analytics techniques, anticipating and identifying who is going to leave soon as well as more efficiency on contacts, as we need much less contacts to achieve a certain objective. And of course, with these contacts we achieve a higher success rate on retention. Churn APP uses NOW to support its predictions, Hadoop processing to keep the repository updated and NOW Streamer component to achieve real time processing, keeping anonymous all the confidential information.

Churn APP key features

• Identifies with anticipation the next probable churners
• Provides actionable data to support retention operations
• Identifies relationships between business indicators and churn
• Processes data in real time
• Monitors churn indicators and predictions accuracy